Optimum limit for online content

Every time when people tweet or email, they probably doubt if the literature they just wrote is adequate or more than required.

I feel very anxious that my extra typing should not irritate my readers. People want to emerge themselves in social media, but they should do it in a  right way.

I searched around, and found possible length for tweeting, emailing and updating Facebook. There is a lot research done on the value of writing and their length. We can also take guidance from a social media specialist that how much to write on social media.

Optimum limit for online content

100 characters are the fitting limit for tweets

When it comes to the ideal length for tweeting, there is a research conducted by buddy media that 100 characters are considered as a sweet spot for the tweet

You can be creative and simple at a time, In fact twitter itself limited the tweet to 140 characters,  so they can be engross easily, and can be typed more conveniently via mobile phone. Buddy media also reported that people get more engaged with the tweets which has less than 100 characters.

Research has also confirmed that well known and high profile company tweets consist of 100 characters. They also analyzed that for Retweeting purpose 71-100 character length is used, which is a medium size and have enough character that can cover valuable information in tweet.

40 characters are the fitting limit for Facebook post

Forty characters are not enough (The sentence I just wrote contain 27 characters)

According to Jeff Bullas 40 characters is enough to spread the magic. It is also considered effective. He gauges the effectiveness by no of “likes” and “comments” and posts which contained less than 40 words received more likes and comments.

Post with 40 characters received 86 audience engagement and post with 80 or less characters received 66 audience engagement. So, best practice to engage your audience is to post as short as possible.

60 characters are the fitting limit for google+ headline

To give maximum exposure to your post on google+, you have keep your text on 1 line. Breaking point of google+ was revealed by Demian Farnworth that headline should not be more than 60 characters.

Recently google+ updated their policy that only three lines can be seen of original post to read further you need to click on “read more” button.

1,600 characters are the fitting limit for blogs- Approx 7 minutes

When talking about content, The main focus is not on click,  It’s all about attention that how long a reader can stick to reading your article.

The Research found out that ideal blog should not exceed from seven minutes. To arrive on conclusion researcher measured the total time spend on a blog to blog length. And he concluded that 74% posts are 3 minutes long,  Whereas, 94% blogs are 6 minutes long. So, average size should not exceed than 7 minutes.

40-55 characters are the fitting limit for the width of the paragraph

There is a very important fact about the content width that the width of the content represents clarity and maximize cognizance. If you follow the ideal length it will look simple and easily readable.

Perfect paragraph should contain 40-55 words and wideness depends on the font you are using. 40-55 characters per line means you are writing 8 to 11 in a line.

28-39 characters are the fitting limit for the width of the subject line

Subject line means a lot. A study revealed that there is a relationship between the number of characters and click. Analysis shows that subject line that contain 28-39 character have 12.2% chances of opening.

For email marketing, You can also go up to 50 characters but not more than that. Generally the audience prefers that subject line should contain useful information.

55 characters are the fitting limit for the title tag

Title page contains brief info about your page that appears in search result. Recently google has updated their design which can show title tag up to 60 characters. Arial is used for title tags in google.

This article is meant to tell media lover about the character guidelines for media posting, to gain maximum audience engagement for their posts and tweets.




Five Copywriting Tactics to Convert Visitors Into Customers:

Converting your visitors into Customers is as simple and easy like cake, but then again not everyone bakes. So let’s give you our top 5 tactics to play with and see if it fits you.


Converting useful traffic into revenue

  1. Identify your visitors need

Don’t assume their needs, that’s the worst thing one does, assumptions! Instead research, you’ll be amazed with all that you can find out with a little time spent on;

  • Analytic Data on key phrases that are searched on Google by visitors.
  • Recognizing how to use these key phrases in your copy to form a physiological bond with them.
  • Ask them directly as to what they are looking for, how could you be of help in it.
  1. Commit to Satisfy

Once you have identified your Customers needs and desires what’s the best thing you can do with that knowledge? You cater to them; you commit to comply with them by;

  • Connecting your product/website to their needs/desires
  • Make them recognize how you differ from the competitors.
  1. Optimistic Demeanor

All stats and study show that the being positive wins hearts and attracts big time. it not only promotes your image but makes you seen out there making you viral and getting you your target audience sales. And this can be simple all you do is;

  • Be friendly, use easy terms, easy words and being clear instead of confusing
  • Have a problem solving attitude
  • Be casual, crack a small joke, get them in ease
  • And lastly be positive!
  1. Narrating your Experience

Relay your past experience bringing them the human touch in you and your company, something they would relate to, every present had a past and not all success stories started out and made its way easy. Portray a journey, who doesn’t like a good story making sure you point out;

  1. Addressing their concerns

No matter how enticing we make our content we need to see the point of view of our Customers, which means we need to address all the issues for them to click on to us. It could be;

  • Trust issues
  • Expense issues
  • Product issues
  • Process and payment issues.


Once must always be changing along times, making sure they learn the new ins and outs of the web world, that being said, minor tweaks here and there helps along in learning and experimenting to get you exactly what you need.