An official website can benefit you in a million ways

An official website can benefit you in a million ways (2)

I have seen people having small business are not in favor of having an official website because they feel that having a small business setup doesn’t require a website, or designing a website is so much of a hassle, as some people assume that their customers will not bother to visit their website.

In spite of all these reasons, I believe all small business owner should have their company’s website. But that does not mean you need to create arduous or fancy websites with different animations and functionality. A simple yet informative website having 4-5 pages, which can cover your about, contact information and service page will work just fine to deliver all the important information to your clients.

The benefits of having a website:

  • The Web site will give an opportunity to new customers to learn about your company. When you got out in your social circle you can easily address your website, this will give them ease to know about your business by visiting your website. This will also help you in increasing our sales, by converting visitors into buyers.
  • You can easily update your services to your website rather than printing on your marketing material, it will also cost you inexpensive.
  • You can also update your own website if you have little knowledge about Adobe Contribute or HTML. Or you can hire a designer to make updates and make changes to your website.
  • Printed material has limited space, so can not compile all the information, graphics, photos in a letter size paper. While an official website is best fit to convey all the information, scrolling becomes easy for a reader if they want more information.
  • Official website, gives the impression of established and professional business. Your customers can easily get all the answers and information from your well written, user friendly website.
  • If you have a product or services that you can deliver everywhere, then creating a website, can increase your marketing visibility around the world
  • You can also use SEO tools to show up your website on google search engine when people look for products or services related to your business.
  • You can also sell your products through an online shopping cart, you also add-on newsletter and sign up feature to increase your client list.
  • You can also add tutorials to your websites to educate about the usage of your product and to spread awareness.

So don’t wait now, hire a designer and talk to them about your business goals and tell them to develop a website for you according to your business needs.

Five Copywriting Tactics to Convert Visitors Into Customers:

Converting your visitors into Customers is as simple and easy like cake, but then again not everyone bakes. So let’s give you our top 5 tactics to play with and see if it fits you.

Convert-your-website-traffic-wide

Converting useful traffic into revenue

  1. Identify your visitors need

Don’t assume their needs, that’s the worst thing one does, assumptions! Instead research, you’ll be amazed with all that you can find out with a little time spent on;

  • Analytic Data on key phrases that are searched on Google by visitors.
  • Recognizing how to use these key phrases in your copy to form a physiological bond with them.
  • Ask them directly as to what they are looking for, how could you be of help in it.
  1. Commit to Satisfy

Once you have identified your Customers needs and desires what’s the best thing you can do with that knowledge? You cater to them; you commit to comply with them by;

  • Connecting your product/website to their needs/desires
  • Make them recognize how you differ from the competitors.
  1. Optimistic Demeanor

All stats and study show that the being positive wins hearts and attracts big time. it not only promotes your image but makes you seen out there making you viral and getting you your target audience sales. And this can be simple all you do is;

  • Be friendly, use easy terms, easy words and being clear instead of confusing
  • Have a problem solving attitude
  • Be casual, crack a small joke, get them in ease
  • And lastly be positive!
  1. Narrating your Experience

Relay your past experience bringing them the human touch in you and your company, something they would relate to, every present had a past and not all success stories started out and made its way easy. Portray a journey, who doesn’t like a good story making sure you point out;

  1. Addressing their concerns

No matter how enticing we make our content we need to see the point of view of our Customers, which means we need to address all the issues for them to click on to us. It could be;

  • Trust issues
  • Expense issues
  • Product issues
  • Process and payment issues.

 

Once must always be changing along times, making sure they learn the new ins and outs of the web world, that being said, minor tweaks here and there helps along in learning and experimenting to get you exactly what you need.