An email newsletter software is considered as one of the most beneficial and convenient way to keep in touch with your clients. It can also educate and induce your client to work with you. The Email newsletter software will also help you in maintaining customer relationship with your clients.
So, now have you decided to design and start the Email newsletter service to get in touch with your clients? If your answer is yes, now you have to plan for managing this service from the technical side.
Now lets take a look at the technical side of this service. This side involves the use of less power, Time, And the energy from your part, easy management of email newsletter, As a company, you don’t want your newsletter to fall on clients junk or spam folder, and you also want to follow all the legal Act, like CAN-SPAM act.
Sending newsletter, using the normal email service is not suitable, Because all the necessary features are not available in your regular email program, only email newsletter software program can do this job property.
Job of email newsletter software
Manages the sending:
If you use your personal account for sending newsletter, then you will face a couple of problems. First, regular email will only allow you to send newsletter to limited recipient in a single batch, So you have to send a single email, several times if you have a large list of clients. Second, if you send email to lots of recipients at the same time, spam filters will get activated, And it will send your email to recipients spam folder. Lastly, you can’t embed images with your regular email, otherwise it will go into an attachment file. If you want to develop attractive newsletter, a software is the way to go.
Manages your list for you:
Your regular email program will not provide you with the edit and remove feature of email addresses. You have to do this job manually, when it comes to sending newsletters, you have to make sure that every person who requested your newsletter should get your email and people who ask to remove them, should not receive your email.
Sends your email out to each recipient individually:
Email software will send an email to each recipient individually, instead of sending email to entire list all together, But that does not mean you have to press “send” button several times, you just have to configure the program and tell it to send email to your list. This feature is helpful in maintaining privacy for every recipient.
Enable you to send out your own newsletter:
Many email software program offers built-it editing solution. It means you don’t have to spend extra money to graphic designers to design and manage your newsletter each month, instead you can easily design your newsletter, insert text and images and, you can also add links to your newsletter. There are also many easy editing tools available in this software.
Offer advance scheduling:
An important feature of this software is that, you can schedule your newsletter for later sending, all you have to do is specify time and date, and it will automatically send your email to all the recipient on the day you specified. This is great if you are planning for vacation, and you don’t want to lug around your laptop. This software will make your process very easy.
These softwares are not very expensive, even a small business owner can afford you. Email software comes with different packages, you just have to spend around $10 and it will allow you to send up to 2500 emails in a month. This software program will make your email marketing campaign easier.