We all receive tons of marketing emails every day, but we do not bother to open those emails unless it contains an interesting subject line.
Your subject line is the first thing your user notices and decides to either open that email or not, so this is most probably your first and last chance to make an impression. There are different school of thoughts, when it comes to subject lines, but it is said that your subject line is more essential than the main body of your marketing email. After all a marketing email is worthless, if it’s never been opened by the audience.
There are different ways to create a mind blowing subject line, but here in this article we will be discussing a few different types of useful and convincing email subject lines to help you on the go. After all, more open rates mean greater sales.
Simple subject lines: Your audience wants you to be terse and brief with your marketing email subject line, as time is money to everyone. So always try to write short and effective subject lines, as you can convey a lot by being precise.
A funny subject lines: You can make your subject line funny to stick out of all the dry and dull emails in your audience’s inbox, humor is touchy thing, it will really work for you to increase your open rate. The humorous subject line is not a great idea, If you audience is not defined, and you are trying to target the masses. But if your email is targeted and you know your audience then, a well placed joke in email subject line will help you in gaining good reputation among your audience.
Shocking Subject Lines: Using shocking or Controversial subject line will instantly grab attention of your audience as controversy sometimes sells. Using this strategy requires a lot of confidence in understanding your audience’s mind and perception. You also need to know current trends to use this tactic for subject line. Actually, it’s kind of a gamble, but the culmination can be pretty great.
Image based/one word subject line: Going ultra-minimalist can be an effective email strategy, let’s take an example of a Gmail promotional tab, this updated feature is considered as major makeover, as Gmail has started showing promotional and marketing email in image oriented design inspired by Pinterest. The picture will serve as an email subject line.
Numbers containing subject line: Human brains are drawn to digits naturally, our brain tends to process digits easily. Numbers create curiosity. That’s the reason top 10 lists are successful because they provide quick and easy reading.
Things to remember
- Write multiple subject line of every email, then select the most suitable one.
- Your subject line should not increase 50 characters
- Understand your audience before creating subject line
- Always preview your subject line before sending.
- Make your email in view-able format for all devices.
You can use these tips to personalize your subject line. Apart from this, there are some companies who can help you in creating subject line, body score and more through their automated system. It’s called email opened, a service for promotional purposes.