It is said that first impression always counts. Which is very true when it comes to marketing material. Your website or marketing material should be so attractive that whenever new client will visit your profile, He chooses to stick with your website to grasp more chunks of information, if they close the link that means they have found your web site or material a waste of time.
You have to design your marketing material in such a manner that it looks more appealing that, The audience are encouraged to read the information provided on your website or other marketing material, Or they keep your business card or save your web site link.
You have spent a lot of time in creating, Designing, Writing your material, To ensure your material gets attention and the audience gets encourage to read the information you have gathered and work so hard on it. Before audience read your text or detail, Viewers will see the overall look of the design which you have presented. Viewers usually see these 5 elements in your marketing material.
Layout is actually how well you have arranged your graphics on your web page. Make sure your layout is clear, well organized and displays your content in readable format and also looks attractive at the same time.
It communicates a brand non verbally giving a visual message about your brand through color psychology. Different colors have different meaning, They even contain emotions in certain cultures.
The color you choose should give an on-message of your brand, color you are using for your brand should be suitable and best fit for your target audience. Let’s take an example of the color red, which is considered as a warning color in the united states but in china, Red color brings good luck and Chinese use it to wear red in weddings.
Proper distribution of color:
Are your colors well distributed on your page? Are you using single color or giving highlights of secondary color. Making top side of the page is one color and bottom side is on another? Each approach is creative, and creates a different effect in your marketing material or in your web page. You need to do in depth analysis of color distribution, Because color is used not to add attraction but, to communicate a brand’s message.
Little white space will make your design open. In this way your audience will find a little space to rest their eyes while looking at design and words. Viewers will also be encouraged to read your text, if you balance white space in your design and graphics.
Pictures are worth more than words, thousands of words are just equal to single picture. Articles or web pages that contain pictures, receive a increased viewing rate of 94%. When pictures are included in your marketing material it will immediately boost your viewer’s mood, Even consumers prefer purchasing when they see images of product. There is a customer perception that image quality is very important in online business.