Optimum limit for online content

Every time when people tweet or email, they probably doubt if the literature they just wrote is adequate or more than required.

I feel very anxious that my extra typing should not irritate my readers. People want to emerge themselves in social media, but they should do it in a  right way.

I searched around, and found possible length for tweeting, emailing and updating Facebook. There is a lot research done on the value of writing and their length. We can also take guidance from a social media specialist that how much to write on social media.

Optimum limit for online content

100 characters are the fitting limit for tweets

When it comes to the ideal length for tweeting, there is a research conducted by buddy media that 100 characters are considered as a sweet spot for the tweet

You can be creative and simple at a time, In fact twitter itself limited the tweet to 140 characters,  so they can be engross easily, and can be typed more conveniently via mobile phone. Buddy media also reported that people get more engaged with the tweets which has less than 100 characters.

Research has also confirmed that well known and high profile company tweets consist of 100 characters. They also analyzed that for Retweeting purpose 71-100 character length is used, which is a medium size and have enough character that can cover valuable information in tweet.

40 characters are the fitting limit for Facebook post

Forty characters are not enough (The sentence I just wrote contain 27 characters)

According to Jeff Bullas 40 characters is enough to spread the magic. It is also considered effective. He gauges the effectiveness by no of “likes” and “comments” and posts which contained less than 40 words received more likes and comments.

Post with 40 characters received 86 audience engagement and post with 80 or less characters received 66 audience engagement. So, best practice to engage your audience is to post as short as possible.

60 characters are the fitting limit for google+ headline

To give maximum exposure to your post on google+, you have keep your text on 1 line. Breaking point of google+ was revealed by Demian Farnworth that headline should not be more than 60 characters.

Recently google+ updated their policy that only three lines can be seen of original post to read further you need to click on “read more” button.

1,600 characters are the fitting limit for blogs- Approx 7 minutes

When talking about content, The main focus is not on click,  It’s all about attention that how long a reader can stick to reading your article.

The Research found out that ideal blog should not exceed from seven minutes. To arrive on conclusion researcher measured the total time spend on a blog to blog length. And he concluded that 74% posts are 3 minutes long,  Whereas, 94% blogs are 6 minutes long. So, average size should not exceed than 7 minutes.

40-55 characters are the fitting limit for the width of the paragraph

There is a very important fact about the content width that the width of the content represents clarity and maximize cognizance. If you follow the ideal length it will look simple and easily readable.

Perfect paragraph should contain 40-55 words and wideness depends on the font you are using. 40-55 characters per line means you are writing 8 to 11 in a line.

28-39 characters are the fitting limit for the width of the subject line

Subject line means a lot. A study revealed that there is a relationship between the number of characters and click. Analysis shows that subject line that contain 28-39 character have 12.2% chances of opening.

For email marketing, You can also go up to 50 characters but not more than that. Generally the audience prefers that subject line should contain useful information.

55 characters are the fitting limit for the title tag

Title page contains brief info about your page that appears in search result. Recently google has updated their design which can show title tag up to 60 characters. Arial is used for title tags in google.

This article is meant to tell media lover about the character guidelines for media posting, to gain maximum audience engagement for their posts and tweets.




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