An official website can benefit you in a million ways

An official website can benefit you in a million ways (2)

I have seen people having small business are not in favor of having an official website because they feel that having a small business setup doesn’t require a website, or designing a website is so much of a hassle, as some people assume that their customers will not bother to visit their website.

In spite of all these reasons, I believe all small business owner should have their company’s website. But that does not mean you need to create arduous or fancy websites with different animations and functionality. A simple yet informative website having 4-5 pages, which can cover your about, contact information and service page will work just fine to deliver all the important information to your clients.

The benefits of having a website:

  • The Web site will give an opportunity to new customers to learn about your company. When you got out in your social circle you can easily address your website, this will give them ease to know about your business by visiting your website. This will also help you in increasing our sales, by converting visitors into buyers.
  • You can easily update your services to your website rather than printing on your marketing material, it will also cost you inexpensive.
  • You can also update your own website if you have little knowledge about Adobe Contribute or HTML. Or you can hire a designer to make updates and make changes to your website.
  • Printed material has limited space, so can not compile all the information, graphics, photos in a letter size paper. While an official website is best fit to convey all the information, scrolling becomes easy for a reader if they want more information.
  • Official website, gives the impression of established and professional business. Your customers can easily get all the answers and information from your well written, user friendly website.
  • If you have a product or services that you can deliver everywhere, then creating a website, can increase your marketing visibility around the world
  • You can also use SEO tools to show up your website on google search engine when people look for products or services related to your business.
  • You can also sell your products through an online shopping cart, you also add-on newsletter and sign up feature to increase your client list.
  • You can also add tutorials to your websites to educate about the usage of your product and to spread awareness.

So don’t wait now, hire a designer and talk to them about your business goals and tell them to develop a website for you according to your business needs.

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Subject line styles to boost your open rates

We all receive tons of marketing emails every day, but we do not bother to open those emails unless it contains an interesting subject line.

Your subject line is the first thing your user notices and decides to either open that email or not, so this is most probably your first and last chance to make an impression. There are different school of thoughts, when it comes to subject lines, but it is said that your subject line is more essential than the main body of your marketing email. After all a marketing email is worthless, if it’s never been opened by the audience.

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There are different ways to create a mind blowing subject line, but here in this article we will be discussing a few different types of useful and convincing email subject lines to help you on the go. After all, more open rates mean greater sales.

Simple subject lines: Your audience wants you to be terse and brief with your marketing email subject line, as time is money to everyone. So always try to write short and effective subject lines, as you can convey a lot by being precise.

A funny subject lines: You can make your subject line funny to stick out of all the dry and dull emails in your audience’s inbox, humor is touchy thing, it will really work for you to increase your open rate. The humorous subject line is not a great idea, If you audience is not defined, and you are trying to target the masses. But if your email is targeted and you know your audience then, a well placed joke in email subject line will help you in gaining good reputation among your audience.

Shocking Subject Lines: Using shocking or Controversial subject line will instantly grab attention of your audience as controversy sometimes sells. Using this strategy requires a lot of confidence in understanding your audience’s mind and perception. You also need to know current trends to use this tactic for subject line. Actually, it’s kind of a gamble, but the culmination can be pretty great.

Image based/one word subject line: Going ultra-minimalist can be an effective email strategy, let’s take an example of a Gmail promotional tab, this updated feature is considered as major makeover, as Gmail has started showing promotional and marketing email in image oriented design inspired by Pinterest. The picture will serve as an email subject line.

Numbers containing subject line: Human brains are drawn to digits naturally, our brain tends to process digits easily. Numbers create curiosity. That’s the reason top 10 lists are successful because they provide quick and easy reading.

Things to remember

  • Write multiple subject line of every email, then select the most suitable one.
  • Your subject line should not increase 50 characters
  • Understand your audience before creating subject line
  • Always preview your subject line before sending.
  • Make your email in view-able format for all devices.

You can use these tips to personalize your subject line. Apart from this, there are some companies who can help you in creating subject line, body score and more through their automated system. It’s called email opened, a service for promotional purposes.

Top Ten Mistakes When Writing Web Content.

1Being a web content writer, I have seen a lot of web content material, Some of them are really good and worth reading, But some of them are really bad too. Good content creates interest in readers to read further, But bad content will push your readers towards other websites.

These are the kind of web content, Which most content writers are not aware of it, It lies in between good and bad. It’s dull and unobtrusive. You can also call it useless as it does nothing.

For a while take companies who want to consider you as content specialist, as your client. Now, analyze why do you think they want to hire you? To come to their office to do a job? And what is that job? To learn about all the achievements of a company?

The answer is a big NO.

Clients come to you to see whether you can solve their problems or not.

May be a website owner thinks that their site is not very beautiful,  they need to develop a new website or redesign it to look better. Every website owner has different demands, But the motto always remains the same “ A beautiful website to pitch their sales and helps them in growing their business”, Regardless of the fact that either they are selling what their client wants or they are selling something which your client already have, In both the cases content is insanely important.

Try fulfilling such needs. It may sound easy, But only a few of the web specialists are doing their job right, the rest are filling their web sites will pointless and irrelevant content full of solutions and methodologies, because they actually are features not benefits. And only feature filled web site doesn’t work.

Just in case, If you need a recap about feature, This is something very cool, influenced design and SEO optimized, and something that comes from feature is called benefit, i.e. your website won’t crash while browsing and your website should be visible in search engines.

Make it very clear in your mind, You cannot sell, Only based on features. Not at all!

Impressive change in people buying behavior

Thanks to content marketing, strategically content are being publish to attract clients, Buying behavior of people have changed a lot. In early 2010 Some client must have approached you for getting their website built, Then you were given a chance to ask question about their budgets and needs.

And if you were lucky, You must have convinced the buyer to have a meeting with you.

That time is gone now. (RIP to those days)

Now, clients before approaching you have already researched about you, before they have decided to build a relationship with you.

Research suggests that before getting in touch with you, The client will be almost half on its way of cracking a deal.

You need to anticipate your client, And give them answers to all the questions they were looking for via your content.

Your content should sell for your product or services.

Deadly content won’t sell:

Nowadays, clients have more power

So, You will not going to decide whom you will sale, In fact your client will decide from where to purchase, You will not get a chance unless you come up with a web content that:

  • Understand visitors problem
  • Providing a solution to their problem

Deadly content doesn’t work for that, It will not going to build trust, And it won’t help in starting a relationship between you and your client.

Make a better impact with your marketing material

It is said that first impression always counts. Which is very true when it comes to marketing material. Your website or marketing material should be so attractive that whenever new client will visit your profile, He chooses to stick with your website to grasp more chunks of information, if they close the link that means they have found your web site or material a waste of time.

You have to design your marketing material in such a manner that it looks more appealing that, The audience are encouraged to read the information provided on your website or other marketing material, Or they keep your business card or save your web site link.

You have spent a lot of time in creating, Designing, Writing your material, To ensure your material gets attention and the audience gets encourage to read the information you have gathered and work so hard on it. Before audience read your text or detail, Viewers will see the overall look of the design which you have presented. Viewers usually see these 5 elements in your marketing material.

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Layout:

Layout is actually how well you have arranged your graphics on your web page. Make sure your layout is clear, well organized and displays your content in readable format and also looks attractive at the same time.

Color:

It communicates a brand non verbally giving a visual message about your brand through color psychology. Different colors have different meaning, They even contain emotions in certain cultures.

The color you choose should give an on-message of your brand, color you are using for your brand should be suitable and best fit for your target audience. Let’s take an example of the color red, which is considered as a warning color in the united states but in china, Red color brings good luck and Chinese use it to wear red in weddings.

Proper distribution of color:

Are your colors well distributed on your page? Are you using single color or giving highlights of secondary color. Making top side of the page is one color and bottom side is on another? Each approach is creative, and creates a different effect in your marketing material or in your web page. You need to do in depth analysis of color distribution, Because color is used not to add attraction but, to communicate a brand’s message.

White space:

Little white space will make your design open. In this way your audience will find a little space to rest their eyes while looking at design and words. Viewers will also be encouraged to read your text, if you balance white space in your design and graphics.

The photos:

Pictures are worth more than words, thousands of words are just equal to single picture. Articles or web pages that contain pictures,  receive a increased viewing rate of 94%. When pictures are included in your marketing material it will immediately boost your viewer’s mood, Even consumers prefer purchasing when they see images of product. There is a customer perception that image quality is very important in online business.

Optimum limit for online content

Every time when people tweet or email, they probably doubt if the literature they just wrote is adequate or more than required.

I feel very anxious that my extra typing should not irritate my readers. People want to emerge themselves in social media, but they should do it in a  right way.

I searched around, and found possible length for tweeting, emailing and updating Facebook. There is a lot research done on the value of writing and their length. We can also take guidance from a social media specialist that how much to write on social media.

Optimum limit for online content

100 characters are the fitting limit for tweets

When it comes to the ideal length for tweeting, there is a research conducted by buddy media that 100 characters are considered as a sweet spot for the tweet

You can be creative and simple at a time, In fact twitter itself limited the tweet to 140 characters,  so they can be engross easily, and can be typed more conveniently via mobile phone. Buddy media also reported that people get more engaged with the tweets which has less than 100 characters.

Research has also confirmed that well known and high profile company tweets consist of 100 characters. They also analyzed that for Retweeting purpose 71-100 character length is used, which is a medium size and have enough character that can cover valuable information in tweet.

40 characters are the fitting limit for Facebook post

Forty characters are not enough (The sentence I just wrote contain 27 characters)

According to Jeff Bullas 40 characters is enough to spread the magic. It is also considered effective. He gauges the effectiveness by no of “likes” and “comments” and posts which contained less than 40 words received more likes and comments.

Post with 40 characters received 86 audience engagement and post with 80 or less characters received 66 audience engagement. So, best practice to engage your audience is to post as short as possible.

60 characters are the fitting limit for google+ headline

To give maximum exposure to your post on google+, you have keep your text on 1 line. Breaking point of google+ was revealed by Demian Farnworth that headline should not be more than 60 characters.

Recently google+ updated their policy that only three lines can be seen of original post to read further you need to click on “read more” button.

1,600 characters are the fitting limit for blogs- Approx 7 minutes

When talking about content, The main focus is not on click,  It’s all about attention that how long a reader can stick to reading your article.

The Research found out that ideal blog should not exceed from seven minutes. To arrive on conclusion researcher measured the total time spend on a blog to blog length. And he concluded that 74% posts are 3 minutes long,  Whereas, 94% blogs are 6 minutes long. So, average size should not exceed than 7 minutes.

40-55 characters are the fitting limit for the width of the paragraph

There is a very important fact about the content width that the width of the content represents clarity and maximize cognizance. If you follow the ideal length it will look simple and easily readable.

Perfect paragraph should contain 40-55 words and wideness depends on the font you are using. 40-55 characters per line means you are writing 8 to 11 in a line.

28-39 characters are the fitting limit for the width of the subject line

Subject line means a lot. A study revealed that there is a relationship between the number of characters and click. Analysis shows that subject line that contain 28-39 character have 12.2% chances of opening.

For email marketing, You can also go up to 50 characters but not more than that. Generally the audience prefers that subject line should contain useful information.

55 characters are the fitting limit for the title tag

Title page contains brief info about your page that appears in search result. Recently google has updated their design which can show title tag up to 60 characters. Arial is used for title tags in google.

This article is meant to tell media lover about the character guidelines for media posting, to gain maximum audience engagement for their posts and tweets.

 

 

Five Copywriting Tactics to Convert Visitors Into Customers:

Converting your visitors into Customers is as simple and easy like cake, but then again not everyone bakes. So let’s give you our top 5 tactics to play with and see if it fits you.

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Converting useful traffic into revenue

  1. Identify your visitors need

Don’t assume their needs, that’s the worst thing one does, assumptions! Instead research, you’ll be amazed with all that you can find out with a little time spent on;

  • Analytic Data on key phrases that are searched on Google by visitors.
  • Recognizing how to use these key phrases in your copy to form a physiological bond with them.
  • Ask them directly as to what they are looking for, how could you be of help in it.
  1. Commit to Satisfy

Once you have identified your Customers needs and desires what’s the best thing you can do with that knowledge? You cater to them; you commit to comply with them by;

  • Connecting your product/website to their needs/desires
  • Make them recognize how you differ from the competitors.
  1. Optimistic Demeanor

All stats and study show that the being positive wins hearts and attracts big time. it not only promotes your image but makes you seen out there making you viral and getting you your target audience sales. And this can be simple all you do is;

  • Be friendly, use easy terms, easy words and being clear instead of confusing
  • Have a problem solving attitude
  • Be casual, crack a small joke, get them in ease
  • And lastly be positive!
  1. Narrating your Experience

Relay your past experience bringing them the human touch in you and your company, something they would relate to, every present had a past and not all success stories started out and made its way easy. Portray a journey, who doesn’t like a good story making sure you point out;

  1. Addressing their concerns

No matter how enticing we make our content we need to see the point of view of our Customers, which means we need to address all the issues for them to click on to us. It could be;

  • Trust issues
  • Expense issues
  • Product issues
  • Process and payment issues.

 

Once must always be changing along times, making sure they learn the new ins and outs of the web world, that being said, minor tweaks here and there helps along in learning and experimenting to get you exactly what you need.